Margarine crashes and burns

Cheap, long-lasting, and easy to mass produce, margarine enjoyed a spectacular rise over the last 50 years, followed by a dramatic decline. By 1976, the average saturated fat-phobic American was consuming 12 pounds of margarine per year compared to just five pounds of butter, but brands like I Can't Believe It's Not Butter! would soon tumble. As new and more accurate dietary research partially vindicated fat, Americans began longing for more "natural" products over processed oils. That's when butter came back into vogue, overtaking margarine once again in 2005.

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