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Marketing director takes pride in spreading the word about engineering firm
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Photo: Gary Krambeck/gkrambeck@qconline.com
Dawn Johnson, marketing director at Missman Engineers in Bettendorf.
BETTENDORF -- For the love of engineering is the best way to describe Dawn Johnson's pride in her work. The 14-year marketing director at Missman Inc., Professional Engineers and Surveyors, said she has enjoyed learning the trade and leaving her past profession as an administrative assistant behind.

"I like the flexibility and the direction the company is going," Ms. Johnson said. "I work with amazing and talented engineers."

What kind of work do those engineers do? In simplest terms, the company prepares land for construction, Ms. Johnson explained.

"We get the site ready to put the buildings on, such as curbs, roads, drainage," she said. "Our engineers design the infrastructure. Without us, nothing could be built."

Missman employs civil and structural engineers. Founded in 1946, the company specializes in project management, municipal and construction services, site development, land surveying and structure design, including transportation structures such as bridges.

With offices in Bettendorf, Rock Island, Rockford and Sycamore, the company does not limit its services to the Quad-Cities. It strives to bid on projects in other states, too.

Ms. Johnson works closely with the engineers in promoting the firm. She submits proposals for engineering jobs and works hard at getting the Missman name out there through client newsletters, meetings and the company's website, missmaninc.com.

"I get an opportunity to meet a variety of people daily," she said. "I feel like I'm part of Missman. I am offered an opportunity to share my thoughts and perception."

Community involvement is another way the engineering firm gets its name known. Employees take pride in their volunteer work.

"Even beyond engineering, our president and CEO is instrumental in the community and called upon by different organizations for strategic planning," Ms. Johnson said.

Ms. Johnson said marketing is an important function for Missman. "That is how we can best compete and keep our name out there, letting people know who we are and what we do," she said. "Our best marketing tool is face to face. It is more about business development."

With changes in the environment and the weather, Ms. Johnson said, engineers are becoming more vital to communities.

"We are becoming more crowded, which in turn means there is a larger need for roads and bridges and expansion," she said.





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