Posted Online: Nov. 16, 2012, 10:30 am

Genesis balloon returns to Festival of Trees Parade

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Photo:
Gus The Bus
Press release submitted by Genesis


Hop On The Bus, Gus


DAVENPORT, Iowa – Nov. 16, 2012 – Gus The Bus will make his traditional trip above the streets of Davenport on Saturday for the 2012 Festival of Trees Parade.

The 55-foot-long balloon, made of nearly 100 yards of rubberized vinyl, will be a highlight of the parade for the ninth straight year. Gus was commissioned exclusively for the Festival of Trees Parade.

This year, more than 30 Genesis employees and family members will "drive" the bus along the parade route. Gus The Bus is filled with approximately 6,000 cubic feet of helium.

The Gus the Bus character balloon was commissioned by Genesis and designed by Quad-Cities illustrator Eric Tucker. Gus was created as part of Genesis' mobile marketing campaign that utilizes public buses clad in vinyl. The Genesis buses promote important health messages in Scott and Rock Island Counties.