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Mama Bosso Pizza gets a new look
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Press release submitted by Mama Bosso Pizza Mama Bosso Pizza has new look - 1st time in over 50 years New corporate logo and product label refreshes corporate brand for the future Rock Island, IL – Mama Bosso Pizza has launched a new corporate logo, marking the most dramatic change in its visual identity in over 50 years. The updated version of the company's name includes a deeper color of red, reminiscent of the color of the original recipe sauce but the iconic image of "Mama" remains unaltered. The new layout and logo refreshes the corporate brand as it heads toward the future. "Our new logo represents what Mama Bosso stands for today," said Scott Florence, CEO of AFS Classico, LLC., the company (located in Rock Island, IL) that purchased Mama Bosso in August 2012. "We've kept visual elements that reflect our heritage and emphasize our forward-thinking mindset." AFS Classico plans to achieve strong growth by maintaining the high quality of items in the current line-up but also creating new and exciting lines of authentic, all-natural and healthy foods for the family. The new packaging protects the pizzas from lights and fading, making it more visually appealing to the consumer and emphasizes the simple, authentic pizza for which Mama Bosso is known. "We believe our pizza is the best tasting frozen pizza in the market due in large part to our authentic hand-made crust. We use simple recipes, fresh ingredients and REAL cheese." According to Florence, "Fancy photographs are great but they can't compete with what ultimately comes out of the oven." Look for several new additions to the Mama Bosso family of quality food over the coming months beginning with plans to introduce a spicy, Mexican Style pizza with chorizo sausage, refried beans, green peppers, onions and both cheddar and mozzarella cheeses followed by hand-made breadsticks with fresh roasted garlic and real butter. Designed by MindFire Communications in LeClaire, Iowa, the new visual identity presents the company as modern and evolving, reflects the strength and direction of its brand portfolio, and underscores its commitment to quality and focus on natural products. Mama Bosso pizza enjoys a 60-year history in the Midwest. Mama Bosso's restaurant and bar, once a downtown Moline, IL fixture, became one of the first establishments to offer pizza in the region back in the 1950's. Mama Bosso pizza is currently sold in all the major grocery stores in Eastern Iowa, including the Quad Cities, Iowa City/Cedar Rapids and Des Moines. 
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Today is Tuesday, May 21, the 141st day of 2013. There are 224 days left in the year.
1863 -- 150 years ago: On Monday the 11th inst. on Center Ridge in Mercer County,some citizens got out their cannon to celebrate the taking of Richmond. The gun wasoverloaded and burst. No one was injured, but one 30-pound piece went though thesecond story of a house.
1888 -- 125 years ago: The old folks concert at the Harper Theater last night to benefit St.Luke's Cottage Hospital, attracted a large audience.
1913 -- 100 years ago: Unless depredation by vandals in Rock Island parks is halted,special policemen will be assigned to night duty to protect the flowers and other property.
1938 -- 75 years ago: Station WHBF has received a special citation from Washington forits participation in Air Mail Week, which was observed this week throughout the nation.
1963 -- 50 years ago: A 10-year high in employment in the Quad-City area was reachedat the end of the last quarter, according to an industrial employment barometer releasedtoday.
1988 -- 25 years ago: Pee Wee teams will be able to play baseball and softball as usualon Diamond Three at Dorrance Park this summer, but after that, the ball field is doomed.County crews have put the diamond back in shape after heavy trucks marred the playingfield earlier this spring. Illinois Department of Transportation crews drove onto it to makeborings for the relocation of the junction of Illinois 84 and the Port Byron-Hillsdale road.
(More History)