Mama Bosso Pizza gets a new look


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Posted Online: Feb. 04, 2013, 1:08 pm
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Press release submitted by Mama Bosso Pizza


Mama Bosso Pizza has new look - 1st time in over 50 years

New corporate logo and product label refreshes corporate brand for the future

Rock Island, IL – Mama Bosso Pizza has launched a new corporate logo, marking the most dramatic change in its visual identity in over 50 years. The updated version of the company's name includes a deeper color of red, reminiscent of the color of the original recipe sauce but the iconic image of "Mama" remains unaltered. The new layout and logo refreshes the corporate brand as it heads toward the future.
"Our new logo represents what Mama Bosso stands for today," said Scott Florence, CEO of AFS Classico, LLC., the company (located in Rock Island, IL) that purchased Mama Bosso in August 2012. "We've kept visual elements that reflect our heritage and emphasize our forward-thinking mindset."

AFS Classico plans to achieve strong growth by maintaining the high quality of items in the current line-up but also creating new and exciting lines of authentic, all-natural and healthy foods for the family. The new packaging protects the pizzas from lights and fading, making it more visually appealing to the consumer and emphasizes the simple, authentic pizza for which Mama Bosso is known.

"We believe our pizza is the best tasting frozen pizza in the market due in large part to our authentic hand-made crust. We use simple recipes, fresh ingredients and REAL cheese." According to Florence, "Fancy photographs are great but they can't compete with what ultimately comes out of the oven."

Look for several new additions to the Mama Bosso family of quality food over the coming months beginning with plans to introduce a spicy, Mexican Style pizza with chorizo sausage, refried beans, green peppers, onions and both cheddar and mozzarella cheeses followed by hand-made breadsticks with fresh roasted garlic and real butter.

Designed by MindFire Communications in LeClaire, Iowa, the new visual identity presents the company as modern and evolving, reflects the strength and direction of its brand portfolio, and underscores its commitment to quality and focus on natural products.

Mama Bosso pizza enjoys a 60-year history in the Midwest. Mama Bosso's restaurant and bar, once a downtown Moline, IL fixture, became one of the first establishments to offer pizza in the region back in the 1950's. Mama Bosso pizza is currently sold in all the major grocery stores in Eastern Iowa, including the Quad Cities, Iowa City/Cedar Rapids and Des Moines.



















 



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  Today is Thursday, April 24, the 114th day of 2014. There are 251 days left in the year.

1864 -- 150 years ago: We learn that it is a contemplation to start a paper mill in Rock Island during the summer by a gentleman from the East.
1889 -- 125 years ago: The gates of Oklahoma were swung open at noon today, and a throng of more than 30,000 settlers started over its soil.
1914 -- 100 years ago: The Iowa Coliseum Co. was incorporated with $40,000 capital and planned a building on 4th Street between Warren and Green streets in Davenport.
1939 -- 75 years ago: Plans are being discussed for resurfacing the streets in the entire downtown district of Rock Island.
1964 -- 50 years ago: Some 45 jobs will be created at J.I. Case Co.'s Rock Island plant in a expansion of operations announced yesterday afternoon at the firm's headquarters in Racine, Wis.
1989 -- 25 years ago: Gardeners and farmers cheered, but not all Quad-Citians found joy Saturday as more than an inch of rain fell on the area. Motorists faced dangerous, rain-slick roads as the water activated grease and grime that had built up during dry weather.








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