Mama Bosso Pizza gets a new look


Share
Posted Online: Feb. 04, 2013, 1:08 pm
Comment on this story | Print this story | Email this story
Press release submitted by Mama Bosso Pizza


Mama Bosso Pizza has new look - 1st time in over 50 years

New corporate logo and product label refreshes corporate brand for the future

Rock Island, IL – Mama Bosso Pizza has launched a new corporate logo, marking the most dramatic change in its visual identity in over 50 years. The updated version of the company's name includes a deeper color of red, reminiscent of the color of the original recipe sauce but the iconic image of "Mama" remains unaltered. The new layout and logo refreshes the corporate brand as it heads toward the future.
"Our new logo represents what Mama Bosso stands for today," said Scott Florence, CEO of AFS Classico, LLC., the company (located in Rock Island, IL) that purchased Mama Bosso in August 2012. "We've kept visual elements that reflect our heritage and emphasize our forward-thinking mindset."

AFS Classico plans to achieve strong growth by maintaining the high quality of items in the current line-up but also creating new and exciting lines of authentic, all-natural and healthy foods for the family. The new packaging protects the pizzas from lights and fading, making it more visually appealing to the consumer and emphasizes the simple, authentic pizza for which Mama Bosso is known.

"We believe our pizza is the best tasting frozen pizza in the market due in large part to our authentic hand-made crust. We use simple recipes, fresh ingredients and REAL cheese." According to Florence, "Fancy photographs are great but they can't compete with what ultimately comes out of the oven."

Look for several new additions to the Mama Bosso family of quality food over the coming months beginning with plans to introduce a spicy, Mexican Style pizza with chorizo sausage, refried beans, green peppers, onions and both cheddar and mozzarella cheeses followed by hand-made breadsticks with fresh roasted garlic and real butter.

Designed by MindFire Communications in LeClaire, Iowa, the new visual identity presents the company as modern and evolving, reflects the strength and direction of its brand portfolio, and underscores its commitment to quality and focus on natural products.

Mama Bosso pizza enjoys a 60-year history in the Midwest. Mama Bosso's restaurant and bar, once a downtown Moline, IL fixture, became one of the first establishments to offer pizza in the region back in the 1950's. Mama Bosso pizza is currently sold in all the major grocery stores in Eastern Iowa, including the Quad Cities, Iowa City/Cedar Rapids and Des Moines.



















 



Local events heading








  Today is Thursday, April 17, the 107th day of 2014. There are 258 days left in the year.

1864 -- 150 years ago: Journeymen shoemakers of Rock Island struck for higher wages yesterday morning, asking 25 percent increases. Employers have acceded to their demand.
1889 -- 125 years ago: Lighting struck wires of the Merchants Electric Light Co. during a furious storm, and many Rock Island business houses were compelled to resort to gas as a means of illumination.
1914 -- 100 years ago: Members of the First Church of Christ, Scientist, decided to erect a new edifice at a cost of about $60,000.
1939 -- 75 years ago: Willard Anderson, junior forward for the Augustana College basketball team, which won 17 out of 22 contests, was elected captain of the quintet.
1964 -- 50 years ago: John Hoffman, Moline, president of the Sac-Fox Council of Boy Scouts, will be honored for his 50 years in scouting by members of the council at a dinner Thursday evening.
1989 -- 25 years ago: The Quad-Cities has what is believed to be the area's first elite-class gymnast. It's the stuff upon which Olympic competitors are made. Tiffany Chapman, of Rock Island, not only has earned the highest possible gymnast ranking, she won the honor at age 11.






(More History)