Mama Bosso Pizza gets a new look


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Posted Online: Feb. 04, 2013, 1:08 pm
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Press release submitted by Mama Bosso Pizza


Mama Bosso Pizza has new look - 1st time in over 50 years

New corporate logo and product label refreshes corporate brand for the future

Rock Island, IL – Mama Bosso Pizza has launched a new corporate logo, marking the most dramatic change in its visual identity in over 50 years. The updated version of the company's name includes a deeper color of red, reminiscent of the color of the original recipe sauce but the iconic image of "Mama" remains unaltered. The new layout and logo refreshes the corporate brand as it heads toward the future.
"Our new logo represents what Mama Bosso stands for today," said Scott Florence, CEO of AFS Classico, LLC., the company (located in Rock Island, IL) that purchased Mama Bosso in August 2012. "We've kept visual elements that reflect our heritage and emphasize our forward-thinking mindset."

AFS Classico plans to achieve strong growth by maintaining the high quality of items in the current line-up but also creating new and exciting lines of authentic, all-natural and healthy foods for the family. The new packaging protects the pizzas from lights and fading, making it more visually appealing to the consumer and emphasizes the simple, authentic pizza for which Mama Bosso is known.

"We believe our pizza is the best tasting frozen pizza in the market due in large part to our authentic hand-made crust. We use simple recipes, fresh ingredients and REAL cheese." According to Florence, "Fancy photographs are great but they can't compete with what ultimately comes out of the oven."

Look for several new additions to the Mama Bosso family of quality food over the coming months beginning with plans to introduce a spicy, Mexican Style pizza with chorizo sausage, refried beans, green peppers, onions and both cheddar and mozzarella cheeses followed by hand-made breadsticks with fresh roasted garlic and real butter.

Designed by MindFire Communications in LeClaire, Iowa, the new visual identity presents the company as modern and evolving, reflects the strength and direction of its brand portfolio, and underscores its commitment to quality and focus on natural products.

Mama Bosso pizza enjoys a 60-year history in the Midwest. Mama Bosso's restaurant and bar, once a downtown Moline, IL fixture, became one of the first establishments to offer pizza in the region back in the 1950's. Mama Bosso pizza is currently sold in all the major grocery stores in Eastern Iowa, including the Quad Cities, Iowa City/Cedar Rapids and Des Moines.



















 




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  Today is Tuesday, Sept 2, the 245th day of 2014. There are 120 days left in the year.

1864 — 150 years ago: It is estimated that 300,000 people attended the recent Democratic convention in Chicago when Gen. George B. McClellan of New Jersey was nominated as a candidate for president of the United States.
1889 — 125 years ago: Alderman Frank Ill, Winslow Howard and Captain J.M. Montgomery returned from Milwaukee, where they attended the national Grand Army of the Republic encampment.
1914 — 100 years ago: Three members of the Rock Island YMCA accepted positions as physical directors of other associations. Albert Cook went to Kewanee, C.D. Curtis to Canton and Willis Woods to Leavenworth, Kan.
1939 — 75 years ago: Former President Herbert Hoover appealed for national support of President F.D. Roosevelt and Congress in every effort to keep the United States out of war.
1964 — 50 years ago: The Rock Island Junior chamber pf Commerce has received answers to about 65 % of the 600 questionnaires mailed out recently in a "Community Attitude Survey" to analyze sentiments of citizens towards their city's various recreational, educational, and civic service programs.
1989 — 25 years ago: The two thunderstorms passing through the Quad Cities last night and early today left some area residents reaching for their flashlights.






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