Red Cross releases results of charitable giving poll


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Posted Online: Nov. 26, 2012, 2:48 pm
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Press release submitted by American Red Cross


Red Cross Survey Finds Public Still Plans to Give to Charities During the Holidays Despite Donations in 2012 to Political Causes and Hurricane Sandy

Moline, Illinois — A new poll conducted survey for the American Red Cross shows that most Americans say that their giving to political causes in 2012 and Hurricane Sandy relief efforts will not reduce their year-end gifts to charity.

A telephone survey of 1,010 adults conducted earlier this month found that 78 percent of those who have already given to Hurricane Sandy relief efforts say it will not impact their year-end charitable giving, while 90 percent of those who gave to political causes say it will not reduce their giving to non-profits this holiday season.

"We are grateful for the generous donations by the American public for the Red Cross response to Superstorm Sandy as well as their support for the work of the Red Cross here in the Quad Cities Area," said Betsy Pratt, Regional Chief Executive Officer. "The Red Cross, like other nonprofits, relies on funding throughout the year to support its mission to help those who need our help. Beyond large-scale disasters, the Red Cross responds to the needs of the community every day through attending to home fire victims, members of the Armed Forces and those seeking preparedness information."

In the past year, the Quad Cities Chapter assisted 129 families after a disaster, provided services to 1,248 members of the U.S. Armed Forces and their families and trained 16,446 individuals in CPR, First Aid and Automated External Defibrillator.

"The Red Cross helps people in need everywhere and every day, and financial donations are critical to allowing us to serve our community," Pratt said. "Even as the Red Cross is responding to Sandy, we are helping people here in our community as well, just as we do all year round."

Those who would like to donate to support the work of the Red Cross can visit redcross.org, call 1-800-RED CROSS (1-800-733-2767) or text the word REDCROSS to 90999 to make a $10 donation.

Survey Shows Popular Ways to Give
Other key findings include:
• The most popular ways people give are by putting money aside in a canister or giving to someone who is asking for a donation in a public place (both 56 percent) and mailing a check (52 percent). One in five (21 percent) say they have used a charity's website to donate over the past 12 months.
• Friends are influential in American's charitable gift decisions, as half of all donors (51 percent) say they would donate if a friend talked to them personally about a charity.
• Of social media users polled, 68 percent say they would take time to learn more about a charity if they see a friend posting about it; about half (51 percent) say they would have more respect for a friend that posts about a charitable donation and nearly four in ten (39 percent) said they would donate themselves.

While a majority of those polled said prior giving to political causes and Hurricane Sandy relief efforts will not impact their year-end financial donations, fewer Americans plan to give to charity this year than last year. The survey found that 52 percent of Americans are planning to donate to charity this season, down from 57 percent the last two years from previous Red Cross surveys. Giving by those who do plan to donate to a nonprofit may be less: while 49 percent of those planning to give will give more than $50; nearly half (46 percent) say they will give less than $50. Last year, 39 percent of Americans who planned to give said they would give less than $50.

American Red Cross Holiday Catalog Offers Meaningful Gifts
As Americans look for more meaningful ways to give this holiday season, the Red Cross is offering its 2012 Holiday Giving Catalog, which includes a variety of symbolic gifts, donations that support Red Cross programs.

Donors can help vaccinate an entire village, provide food and shelter to a disaster victim, help purchase items like phone cards and supplies for members of the armed forces or help supply basic necessities to families in desperate need in countries across the world. Catalog purchases also come with greeting cards to show others your support during the holidays. The purchase of each gift item is a tax-deductible contribution and provides support to the mission of the Red Cross.

Survey details: Telephone survey of 1,010 U.S. Adults 18 years and older on November 8-11, 2012 conducted in ORC International's CARAVAN® survey using a landline-cell dual-frame sampling design. Margin of error is +/- 3.1 percentage points at the 95% confidence level.

About Red Cross Holiday Partners
During this holiday season, the American Red Cross is grateful for the support of our corporate partners that generously contribute to our Holiday Giving Campaign. They include: University of Phoenix, Circle K West Coast Division, and the Community Safety Foundation, funded by AAA Northern California, Nevada & Utah Insurance Exchange. Thanks to the generosity of these and other sponsors, the Red Cross is able to carry out its mission of helping people prevent, prepare for and respond to emergencies everyday here and around the world. Each holiday season the Red Cross gives everyone the chance to support our work by giving blood, signing a card for military heroes or buying a gift through our holiday catalog. To support the Red Cross this Holiday Season, visit redcross.org/holiday

About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at blog.redcross.org.



















 



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