NPR host in town to help kick off WVIK's funding campaign


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Posted Online: March 26, 2012, 8:19 pm
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By Lindsay Hocker, lhocker@qconline.com
Jeremy Hobson, host of American Public Media's Marketplace Morning Report, was in town Monday to help kick off WVIK's $750,000 capital campaign.

Mr. Hobson was keynote speaker at a luncheon at The Figge Art Museum. He gave the approximately 90 attendees a peek into his life and the makings of the Marketplace Morning Report, which he has hosted since October 2010.

He said his work day begins about 1 a.m. in Los Angeles; the first show is at 2:50 a.m. Pacific Time, and then there's another one every hour for the rest of the morning. He sleeps from 10 a.m. to 2 p.m. and 8 p.m. to midnight.

"The mission of that show, and it's never been more important, is to take the economic news that is so important to everyone, and break it down, and make it accessible to people," he said.

Mr. Hobson referred to the show's material as the driest subject matter, or "the broccoli on the plate," but said it's "so important for people to know."

Five years ago, he said, it would have been great if people knew more about mortgages.

Mr. Hobson said everyone he has met who works in public radio are doing it for the right reasons. "They're not doing it for the money, believe me," he said, adding that they want to inform and educate people, and give people access to arts, culture, or in his case, business.

"Every dollar that comes in goes into making the programming better," he said.

The radio career for the 29-year-old Urbana native began when he was 9 and contributed to a program called Treehouse Radio at WILL Radio. He continued his work with WILL in high school, which is when he met Jay Pearce, who is now WVIK's general manager and asked him to speak at event.

Mr. Pearce said the WVIK fundraising campaign already has raised $240,000, about a third of its goal of securing $750,000 by the end of 2012. Mr. Pearce said the capital campaign will result in WVIK being able to invest in infrastructure that will allow the station to serve community for decades.

WVIK 90.3 FM, Quad Cities Public Radio, is owned and operated by Augustana College, according to WVIK's Facebook page, which states the professionally-run station broadcasts WVIK News, NPR News, and classical music from around the world. Marketplace Morning Report airs on WVIK on weekdays at 6:50 a.m., and the Marketplace evening show is at 5:30 p.m.

WVIK's capital campaign has three elements:

--Adopting state-of-the art digital technology by replacing mission-critical equipment and an outdated generator

--Preparing WVIK to take advantage of emerging technologies to serve new, different and underserved audiences, and

--Improving service by developing new programs and investing in audience research and professional development.

Tony Singh, with The Singh Group at Merrill Lynch, a WVIK sponsor, spoke before Mr. Hobson.

"Healthy communities are not only dependent on economic viability," he said, adding that arts and culture are as also important parts of a healthy community. "I believe that the public broadcasting, both radio and TV, are the megaphones for art and culture in our community."




How to donate

To donate to WVIK's capital campaign can:
 --Contact Jennifer Blohm at (309) 794-7500 or jenniferblohm@wvik.org.
 --Mail checks, made payable to WVIK with "capital campaign" on the memo line, to 639 38th St., Rock Island, 61201.
 To visit WVIK's website, go to www.wvik.org.















 



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