Deere dealers to sell Honda products in U.S.


Share
Originally Posted Online: Sept. 20, 2011, 11:32 am
Last Updated: Sept. 20, 2011, 3:16 pm
Comment on this story | Print this story | Email this story
By Jonathan Turner, jturner@qconline.com



John Deere is phasing out its Deere-branded walk-behind lawnmowers and snowblowers starting in 2012, as part of a sales and marketing agreement with Honda Power Equipment.

Honda premium power products  will be sold at participating John Deere dealerships in the U.S., and  Deere will no longer sell its own walk-behind lawnmowers and snowblowers. Deere will continue selling its riding mowers and lawn tractors.

“Deere has made it very clear in the recent past that we're focused on global growth businesses, and the two of them we're most focused on are agriculture and construction equipment,” Deere spokesman Ken Golden said Tuesday.

“We've sold walk-behind lawnmowers since the 1970s, but have not manufactured them ourselves for a long period of time. We believe this is a necessary product offering, but not one that fits into Deere's core competencies,” he said.

Under the terms of the agreement, participating Deere dealers will offer Honda’s  walk-behind lawnmowers, generators, tillers, water pumps and snowblowers. Shipments of Honda inventory to Deere dealerships will be phased in, beginning in 2012.

It will not affect sales of Deere riding mowers or lawn tractors, Mr. Golden said.

“We want to offer a high-quality product for our customers and our dealers, and Honda is known for its commitment to quality, durability, and customer service, just like Deere,” he said. “So this is a good match for a Deere customer.”

Sales of Deere lawnmowers have remained “very strong,” Mr. Golden said, but the company does not publicly break out figures for individual product lines, he noted.

“They're a small part of our overall business. We think that Honda has already made the investment to have a very sustainable business in this area,” Mr. Golden said. “We hope this relationship lasts a long time; they're a leader in this product.”

Deere has also contracted with a third party to manufacture its walk-behind mowers and snowblowers for at least a decade, he said. The agreement with Honda also will not affect Deere's commercial turf and golf-course equipment business.

Honda does not make a riding mower, so that also is “a nice match” with Deere, Mr. Golden said. “Our customers will go to a John Deere dealership for the riding mower line.”

“This new alliance with John Deere allows Honda Power Equipment to expand its reach by providing products that meet the high quality and reliability standards that John Deere customers have come to expect,” Scott Conner, vice president, Honda Power Equipment, said Tuesday in a news release.

John Deere dealerships are independently owned and the company said all 1,500 active dealers that sell lawn equipment will be offered the opportunity to sell the Honda product line during a sign-up period beginning later this year, Mr. Golden said. Deere said it may also consider the agreement for Canadian dealers in the future.

Customers who want to purchase a new Honda power product, or service an existing product, at a Deere dealership will be able to do so at participating Deere dealers after the dealer is added to the Honda sales network. Deere said the program could take through 2013 to be completely phased in, but there are about 200 dealers that already sell the Honda products, Mr. Golden said.

This is not the first time Deere has discontinued a lawn care product line, he added. A couple years ago, Deere added Stihl chainsaws to its dealerships, after it stopped making Deere-branded chainsaws.

Honda – most well-known for its automobiles – sells power equipment at Farm & Fleet stores in Moline, Geneseo, and Davenport; Home Depot in Bettendorf, and C.E.I. Equipment on Avenue of the Cities, Moline.
















 



Local events heading








  Today is Monday, Sept. 22, the 265th day of 2014. There are 100 days left in the year.

1864 -- 150 years ago: The board of education has granted Thursday as a holiday for the children, with the expectation that parents who desire to have their children attend the Scott County Fair will do so on that day and save irregularity the rest of the week.
1889 -- 125 years ago: The guard fence around the new cement walk at the Harper House has been removed. The blocks are diamond shape, alternating in black and white.
1914 -- 100 years ago: The Rev. R.B. Williams, former pastor of the First Methodist Church, Rock Island, was named superintendent of the Rock Island District.
1939 -- 75 years ago: Abnormally high temperatures and lack of rainfall in Illinois during the past week have speeded maturing of corn and soybean crops.
1964 -- 50 years ago: Installation of a new television system in St. Anthony's Hospital, which includes a closed circuit channel as well as the three regular Quad-Cities channels, has been completed and now is in operation.
1989 -- 25 years ago: When the new Moline High School was built in 1958, along with it were plans to construct a football field in the bowl near 34th Street on the campus. Wednesday afternoon, more than 30 years later, the Moline Board of Education Athletic Board sent the ball rolling toward the possible construction of that field by asking superintendent Richard Hennigan to take to the board of education a proposal to hire a consultant.






(More History)