Black Hawk College unveils first new logo in 20 years
Black Hawk College unveiled a new logo today to replace the one it has used for more than 20 years.
Marketing and public relations director John Meineke unveiled the new logo as well as a redesigned website during a conference at the college in Moline Monday morning.
The new logo incorporates the school's colors, elements of the area's Native American Sauk tribe heritage and a symbolic flame to represent intellectual growth.
According to a press release from the school, Black Hawk College was founded in 1946 as Moline Community College. In 1962 it became the first junior college district in Illinois and was renamed Black Hawk College after Black Sparrow Hawk, a war leader of the Sauk tribe.
"For the Sauk tribe, the hawk is a sacred bird, and the sparrow hawk is the rarest and most sacred of all hawks," the release states. "For this reason we chose to feature the sparrow hawk in the new logo.
"East was an important direction to the Sauk as it represented not only the rising sun but a source of growth and renewed life. We believe Black Hawk College provides the opportunity for growth and renewed life. For this reason the head of the sparrow hawk faces east in our new logo."
According to the release, a flame or torch is often used to symbolize education or intellectual growth. The new logo "features a wing which extends upward so that an open flame may be seen in its design. By combining the symbolic flame into the wing, the completed logo enables us to tell the story of our past and share our exciting vision for our future."
The college's redesigned website -- www.bhc.edu -- provides access to almost 100 links within one click of the homepage. The online college-credit class schedule is an interactive flip book, and the new video spotlight will feature the school's commercials.
For more information, visit bhc.edu.